Privacy Policy
Last updated: November 2, 2026
1. Overview
This Privacy Policy explains how UNIT RATE AI LLC (“Unit Rate AI,” “we,” “us,” or “our”) collects, uses, shares, and protects information when you use our website at www.unitrate.ai, our web application, our phone and text messaging channels, and related services (together, the “Service”). This policy is effective as of November 2, 2026.
2. Information We Collect
Depending on how you use the Service, we may collect:
- Account information, such as your name, email address, password or sign-in credentials, plan (Free, Pro, or Founder), and team or seat membership.
- Basic profile information from Google if you choose to sign in with Google.
- Business profile information you provide, such as company name, address, phone, logo, trades and services, workers' compensation settings, overhead and fee defaults, and MasterFormat codes on your rates.
- Your private unit-rate library, including labor, material, and equipment pricing, pricing breakdowns, and version history.
- Customer and project data you enter, such as customer contact details, optional customer ratings, project names and addresses, scope of work, line items, payment terms, proposals, change orders, proposal templates, and saved email templates.
- Responses from the people you send proposals or change orders to, as described in Section 5.
- Billing information, such as your plan, subscription status, and payment history. Payment card details are entered with our payment processor, Stripe; we do not receive or store your full card number.
- Content you submit to AI-assisted features and to the help assistant on our website, and the responses generated.
- Information you send us through contact forms, Founder interest forms, email, phone calls, or text messages, such as your email address, phone number, and the content of your message.
- Signup and marketing attribution data, such as referral source, campaign (UTM) parameters, advertising click identifiers, and the page you first visited.
- Usage and technical data, such as pages viewed, device and browser type, IP address, approximate location derived from IP address, and log data.
3. How We Use Information
We use information to:
- Provide, operate, and maintain the Service, including your account, unit-rate library, customer records, proposals, and change orders.
- Authenticate users, manage team seats, and protect accounts.
- Send proposals and change orders at your direction, host online review links, and record your customers' responses.
- Generate AI-assisted drafts, recommendations, and summaries when you use those features, and answer questions in the website help assistant.
- Process subscriptions and payments.
- Send transactional emails, such as account confirmations, password resets, proposal and change order notifications, and billing notices, from support@unitrate.ai.
- Send onboarding and product emails about getting started with the Service. You can unsubscribe from Unit Rate AI emails using the link in the email.
- Respond to contact requests, Founder interest requests, phone calls, and text messages, including founder callbacks and support replies.
- Understand how people find and use the Service, measure the performance of our advertising, and improve the Service.
- Produce aggregated, de-identified pricing trends as described in Section 8.
- Monitor performance, troubleshoot issues, prevent abuse, and keep the Service secure.
- Comply with legal obligations and enforce our Terms of Service.
4. AI-assisted Features
When you use AI-assisted features, such as drafting unit rates, scope of work, proposal line items, payment terms, or analytics summaries, we send the relevant portions of your account and project data to our AI provider, xAI (Grok), to generate a response. Depending on the feature, this may include your company name, state, trades or services, project names, scope notes, line item descriptions, quantities, units, and pricing context. Questions you type into the help assistant on our website are also sent to xAI to generate an answer. We store those questions and answers, together with the page they came from and a visitor or account identifier, to operate and improve the assistant. If you ask for a follow-up, we also store the email address you provide for that follow-up.
AI outputs are generated for your account only. We do not use your individual unit rates, labor rates, customer records, or proposal or change order content to train public AI models, and we do not sell AI prompts or outputs. Your pricing inputs are not shared with other contractors. AI features are subject to a monthly usage allowance that is the same on every plan, and we track usage to enforce that allowance.
5. Proposals And Your Customers' Information
When you send a proposal or change order, your customer receives an email with a private review link. When your customer opens the link and approves or rejects the document, we record that response and the time it was made, and we notify you by email. We also process the customer contact information you entered, such as name, company, email, phone, and address, so we can show the document and deliver the email. The online response does not collect a separate signature.
You control the customer information you enter into the Service and decide when to share it. You are responsible for having a lawful basis to collect it and for giving your customers any notices required by law. We process it only to provide the Service to you.
6. Phone Calls And Our AI Voice Line
We operate a business phone line at (817) 635-2582 that may be answered by an automated voice assistant. When you call us, we receive your phone number, and the audio of the call and a transcript may be processed by Twilio and our AI provider or providers to handle the call, answer your questions, and follow up, including by callback or text.
7. SMS / Text Messaging
If you give us your mobile phone number or text us, we collect your mobile phone number and the content of the messages you send us or we send you.
We use this information only to provide founder callbacks, account and signup notices, and support replies.
Mobile information and SMS opt-in consent will not be shared or sold to third parties or affiliates for marketing or promotional purposes.
You can opt out at any time. Reply STOP to any message to stop receiving texts, or reply HELP for help. You can also email kyle@unitrate.ai. See the SMS terms for more detail.
8. Your Pricing Data And Aggregated Trends
Your unit-rate library, labor rates, customer records, proposal templates, payment terms, proposals, and change orders are treated as confidential business data tied to your account. Published example rates on our public website are ours. They are not your private library.
- We do not share, publish, sell, or disclose your individual unit rates or labor rates to other contractors, users, or the public.
- We do not make your line-item pricing, payment terms, proposal content, or change order content available to other contractors or to the public.
- When you send a proposal or change order to a customer, you choose what is shared with that recipient.
We may use aggregated, de-identified information derived from unit rates and proposal outcomes, such as average or median unit rates, to provide pricing guidance inside the Service. Your own proposal history is used first. When that history is limited, a range may be based on aggregated outcomes from other accounts, and only when those outcomes come from at least three accounts. If there is still not enough data, guidance may use a reference rate we publish instead of other contractors' outcomes. We do not show another contractor's name or that contractor's specific pricing.
9. How We Share Information
We do not sell your personal information, and we do not share it with third parties for their own marketing purposes. We share information only:
- With the service providers listed in Section 10, which process it on our behalf to operate the Service.
- At your direction, for example when you send a proposal or change order to a customer.
- With advertising and analytics partners, limited to measuring and improving our own website and advertising, as described in Section 11.
- If required by law, legal process, or to protect the rights, safety, or property of our users, us, or others.
- In connection with a merger, acquisition, financing, or sale of all or part of our business, subject to this policy.
10. Service Providers
We use the following service providers to operate the Service:
- Supabase: database, authentication, and file storage, including company logos.
- Vercel: website and application hosting, plus Vercel Analytics and Speed Insights.
- Stripe: payment processing and subscription billing. We do not store full card numbers.
- xAI (Grok): AI-assisted drafting, recommendations, summaries, blog images, and the website help assistant.
- Resend: delivery of transactional and onboarding email, sent from support@unitrate.ai.
- Google: sign-in with Google, address autocomplete (Google Places), Google Analytics, and Google Tag Manager. Our business email at kyle@unitrate.ai is hosted on Google Workspace.
- OpenStreetMap Nominatim, then Photon (Komoot): address suggestions used when Google Places does not return a result.
- Twilio: our business phone line, automated voice assistant, callbacks, and text messaging at (817) 635-2582.
- PostHog: product analytics, masked session replay, and error diagnostics. PostHog is our processor. When this tool is enabled, we send pages viewed, product actions, device and browser data, exception diagnostics, and, when you are signed in, your Supabase user id. We do not send your name, email address, phone number, or customer content to PostHog. Session replay masks form inputs and on-screen text, and replay is off on customer, proposal, and bid detail pages.
These providers process information as needed to provide their services to us, or under their own terms when you interact with them directly (for example, when you sign in with Google or pay through Stripe). When you use address autocomplete, the text you type is sent to Google Places. If that lookup does not return a suggestion, the same text may be sent to OpenStreetMap Nominatim and then to Photon.
12. Data Retention And Deletion
We keep information for as long as your account is active or as needed to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements. There is no self-serve account deletion in the Service. To request access to or deletion of your account or your personal information, email kyle@unitrate.ai from the email address on your account. We may need to verify your identity before acting on the request. We may keep some information where the law requires it or for legitimate business purposes, such as billing records, security logs, and backups, and aggregated, de-identified data that no longer identifies you. PostHog product events are kept for 1 year. PostHog session replay recordings are kept for 1 month.
13. Security
We use reasonable administrative, technical, and organizational measures designed to protect information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
14. Your Choices And Rights
You can review and update much of your account and business information in the Service. You can unsubscribe from onboarding, product, and sample proposal emails using the link in those emails. Unsubscribing does not stop proposals or change orders a contractor sends to a customer. Password resets, signup confirmations, and team invitations still send when you request them. You can opt out of text messages by replying STOP. Depending on where you live, you may have rights to access, correct, delete, or export your personal information, or to object to or restrict certain processing. To make a request, email kyle@unitrate.ai. You can opt out of PostHog, or opt in where we ask first, from the cookie notice or from on this page. Opting out stops new PostHog collection on this browser.
15. Children
The Service is intended for business users and is not directed to children under 18. We do not knowingly collect personal information from children.
16. Changes To This Policy
We may update this Privacy Policy from time to time. If we make material changes, we will post the updated policy and revise the “Last updated” date above. Continued use of the Service after changes take effect means you accept the revised policy.
17. Contact
Questions about this policy or your information? Contact us:
UNIT RATE AI LLC
5136 Raven Oaks Dr
Omaha, NE 68152
kyle@unitrate.ai
For the terms that govern use of the Service, see our Terms of Service.
